Privacy Policy

1. Introduction

GBCH Consulting LLC, doing business as A1 Lux Rentals (“A1 Lux Rentals,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information about you when you visit our website at a1luxrentalsbos.com or use our services.

By using our website or services, you consent to the practices described in this Privacy Policy.

2. Information We Collect

Information you provide directly:

• Name, email address, phone number, and message content submitted via contact or review forms (processed by Formspree).
• Booking details including dates, vehicle preferences, pickup/drop-off locations, and payment information (processed by Booqable for car rentals and Moovs for limo services).
• Driver’s license information and selfie photo submitted during the driver validation process.
• Review content and star ratings submitted through our website.

Information collected automatically:

• IP address, browser type, device information, and pages visited, collected via Google Analytics.
• Advertising interaction data collected via Google Ads and Facebook / Meta Pixel, including conversions, page views, and ad interactions.
• Cookies and similar tracking technologies (see Section 5 below).

3. How We Use Your Information

• To process and manage your rental or limo service booking.
• To verify your identity and driver’s license eligibility.
• To respond to inquiries, questions, and customer service requests.
• To send booking confirmations, updates, and operational communications.
• To improve our website and services through analytics.
• To serve relevant advertising to prospective customers on Google and Meta platforms.
• To comply with applicable legal obligations.

4. Third-Party Service Providers

We share your information with the following third-party providers only as necessary to deliver our services:

We do not sell your personal information to any third party.

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and support our advertising efforts. These include:

• Essential cookies — required for the website to function properly.
• Analytics cookies — used by Google Analytics to understand how visitors interact with our site.
• Advertising cookies — used by Google Ads and Meta Pixel to measure ad performance and serve relevant ads.

You may opt out of non-essential cookies through your browser settings. You may also opt out of Google Analytics tracking by visiting tools.google.com/dlpage/gaoptout and opt out of Meta advertising at facebook.com/adpreferences.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Booking records are typically retained for a minimum of three (3) years.

Driver validation data (license photos and selfies) is retained only for the duration necessary to verify eligibility and is deleted following completion of the rental.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information, subject to legal obligations.
• Object to or restrict certain processing of your information.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us at hello@a1luxrentals.com.

8. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

10. Governing Law

This Privacy Policy is governed by the laws of the Commonwealth of Massachusetts. Any disputes arising under this policy shall be subject to the exclusive jurisdiction of the courts of Norfolk County, Massachusetts.